The External Marketing Environment in the Global Marketplace

compare the differences in information available to Law Enforcement and Homeland Security professionals (in the United States). What did you find concerning the type of data, the quality of data and the approach to use of the data?
December 14, 2017
dicuss different types of service environments
December 14, 2017

The External Marketing Environment in the Global Marketplace

The External Marketing Environment in the Global Marketplace
Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.
In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.
The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.
In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business.

 

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