THE EXTERNAL ENVIRONMENT, INTERNAL PROFILE, AND SWOT

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THE EXTERNAL ENVIRONMENT, INTERNAL PROFILE, AND SWOT

Assignment Overview

Remember that the Case in this course is an ongoing exercise,
meaning that we will be taking an intensive look at one company over the course
of our four modules. This session, we will be conducting a strategic analysis
of Pepsico.

The outcome of this Case is to use a completed external and
internal analysis of Pepsico in the completion of a SWOT.

Case Assignment

In a 7- to 10-page paper, integrate your external and internal
company analysis, completing a formal company SWOT.

Keys to the Assignment

  • Step 1: Perform research, and complete an industry analysis using
    each of the Five Forces in Porter’s model. Support your analysis with current
    financial, operational, and marketing data.
  • Step 2: Complete your external analysis using each of the four
    elements in the PEST analysis. When considering economic data, use the most
    current data you can find.
  • Step 3: Write up the results of your external analysis, and be
    sure to label the impact of each of the Five Forces as high, moderate, or low.
    Taken together, the Five Forces analysis and the PEST analysis should lead to
    conclusions about the overall opportunities and threats facing Pepsico as
    revealed by your research. All data and factual information that you report in
    your Five Forces and PEST analysis must be properly cited using APA style.
  • Step 4: Conduct a critical and thorough internal analysis of Pepsico,
    assessing as many of the company’s key internal strengths and weaknesses as you
    can. Consider the operations, customer service, finance, human resources
    management, and marketing functions. See the following website, as it will help
    you decide which strengths and weaknesses you might wish to evaluate: http://www.businessballs.com/swotanalysisfreetemplate.htm
  • Step 5: Discuss the results of your internal analysis, including
    your conclusions concerning the strengths and weaknesses facing Pepsico.
  • Step 6: Synthesize your internal analysis with your external
    environmental analysis, formulating a complete SWOT analysis. Provide a SWOT
    diagram (include as an Appendix – not as part of the written analysis) in which
    you show – in each of the four quadrants – the most important 3-4 company
    strengths, weaknesses, opportunities, and threats. Each of these should be
    discussed thoroughly within your written analysis.
  • Based on your SWOT,
    give very specific and informed recommendations as to what the company should
    do. Give your overall analysis—does the company have more strengths than
    weaknesses? More weaknesses than strengths? Whatever you decide, you need to
    recommend (with strong, convincing support) what you believe should be the
    company’s strategy — in response to your collective assessment of the
    organization’s strengths, weaknesses, opportunities, and threats. You must
    demonstrate evidence of critical thinking – do not simply restate facts you
    have learned about the company. Interpret the data and factual information you
    have found instead.
  • Step 7: Consider the Case as a formal business report that you are
    developing for the Board of Directors and CEO as Pepsico’s external
    consultant. This is a professional document. Follow the format below:
  • Executive summary: This is a synopsis of the main points, conclusions and
    recommendations made in the longer report. If you would like a refresher on
    writing an executive summary, check this website: http://www.csun.edu/~vcecn006/summary.html
  • Introduction: State the main purpose of the paper (thesis statement),
    what you hope to accomplish, and how you will go about doing it.
  • Main Body: The “meat” of the paper. Emphasize analysis, not
    just description. Delineate separate topics or sections with section headings.
  • Conclusion: Summarize your paper in the light of your thesis
    statement.

Assignment
Expectations

Your paper will be evaluated using the grading rubric.

 

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