For this assignment, we will focus on General Mills, a
multinational food manufacturing company: http://www.generalmills.com/
As you research General
Mills, you may want to compare and contrast that company with the other food
service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and
Please visit the General
Mills site, and identify the company’s mission and vision, as well as their
major stakeholders (you may need to interpret and/or make assumptions here, as
all mission and vision statements are not crystal clear – nor are they always
explicitly stated. You should note that the stakeholders aren’t simply the shareholders.
“Stakeholders” include everyone and anyone who is affected by the
success or failure of the company).
In consultation with
your peers, analyze how General Mills represents and advances the goals of its
Note: I want you to reflect on the above—and I also want
you to analyze critically though you will want to consult the library, some
websites, and other resources. Cite your sources, and do not copy-and-paste material
directly from those resources. Use
direct quotations sparingly, if at all.
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