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Sport and fitness activities Essay


Individualised sport and fitness activities. (A perfect fit)
Rise of lifestyle, adventure and alternative sports, especially among the young. (From extreme to mainstream)
Broader social and health benefits recognised by governments, companies and communities. (More than sport)
Sport for the aged. (Everybody?s game)
Developing markets in Asia. (New wealth, new talent)
Salary increases in some sports. (Tracksuits to business suits)
Write a report that covers the following questions:

1) What is the nature of this megatrend?

2) Why is it the most significant of the six?

3) To what of the other megatrends in the report is it related?

4) What does recent research and analysis literature say about this megatrend?

5) What are the implications and business opportunities that arise from this megatrend?


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