Assignment #2 Prompt
While vision and language are typically thought of as separate processes, they are more closely tied together than one might expect, as one can see through conceptual metaphor and non-verbal communication. Conceptual metaphors are used to relate abstract concepts to concrete perceptual and embodied experiences, especially visual and spatial experience. Oftentimes, different metaphors can be used to address the same abstract issue, with different implications.
Politicians are adept at use of metaphor, framing, and non-verbal communication such as gestures. They use these to encourage certain systems of thought and motivate people to action (and voting). In this assignment, you will be investigating how metaphor and non-verbal communication is used by politicians (intentionally or unintentionally). First, visit the following website, and read up on some common political conceptual metaphors:
On this site, you will find many examples of conceptual metaphors used in the political arena (arena…hey, that’s a metaphor). Make sure to read through a variety of the blog posts to get a lot of different ideas of political metaphors. After brushing up on some common visual and spatial embodied metaphors used, pick a current political figure (democrat, republican, or whatever you wish), and watch a short (~10-15 minutes) speech – rallies and debates are a good source, you can find many on YouTube. Next, find a politician with different political viewpoints, and pick a comparable clip of them speaking.
For your paper, you’ll need to discuss how conceptual metaphor, gesture, framing, and grammar are being used to conceptualize the political issues they are speaking about.
Your discussion will probably be somewhere around 6-8 pages or so double spaced (quality much more important than quantity). You should cite course papers, books, and course slides whenever necessary in APA format
(use this cite for a refresher: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html)
and include a references page. It is always better to cite primary sources over my slides when choosing a citation. You are free to cite any additional material you wish, but only cite primary peer-reviewed sources as evidence (other sources can be used to discuss things like public perception).
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