Unit 2 IP Capstone
April 4, 2021
Interview Assignment
April 4, 2021

Price (case)

Case Assignment

To start off this assignment, first make sure
to review the required background materials carefully and make sure you have a
solid understanding of the various pricing strategies and when they are
typically used.  There is also a listing of optional readings that may
help you with the concepts and could serve as useful references for this

Once you have finished reviewing the
background materials, think carefully about the following situations and write
a four to five page paper discussing what
pricing strategy you would recommend in each of the situations.  For each
recommendation, make sure to explain your reasoning and to cite one of the
required background readings in support of your recommendation. Make sure to
cite at least three sources from the background materials total in your paper:

  1. A company has
    developed a new 3D television with outstanding displays.  The company has
    a patent on a new technology that doesn’t require glasses to see the 3D effect
    and has a display far better than those of any competitor’s 3D
    televisions.  The company still has to compete with other television
    manufacturers, but because of the patent and superior technology it is likely
    to have a large advantage in the 3D television market for at least a year or
  2. A brand new company
    has developed a new dishwater detergent which is comparable to other major
    brands in quality, but the company has developed a new manufacturing technology
    that over a period of time should be able to produce detergent at a cheaper
    cost than any competitor.  The cost of the new manufacturing equipment was
    high, but once the equipment is paid off it should be very cheap to produce
    each bottle of detergent.
  3. You have just opened
    up a new electronics shop and Apple will be releasing their latest iPhone in a
    few days.  You are confident that once customers come into your shop they
    will be impressed with your large selection and knowledgeable and friendly
    sales staff and will become loyal customers.  However, given the nearby
    location of Best Buy and other popular electronics shops it will be a challenge
    to get customers into your shop.  So the first big pricing decision you
    have to make is what to charge for iPhones.
  4. You have started a new
    fashion company, and your partner in this business is one of the top designers
    in Italy.  You and your business partner’s plan is to become known as one
    of the premier manufacturers and designers of blue jeans in the world, and hope
    to have a very high end brand well known among the wealthy and fashion

Assignment Expectations

  • Answer the assignment
    questions directly.
  • Stay focused on the
    precise assignment questions, don’t go off on tangents or devote a lot of space
    to summarizing general background materials.
  • Make sure to use
    reliable and credible sources as your references. Articles published in
    established newspapers or business journals/magazines are preferred.  If
    you find articles on the internet, make sure it is from a credible source.
  • Reference your sources
    of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality
    Academic Paper
    , including pages
    13-14 on in-text citations. Another resource is the “Writing Style Guide”,
    which is found under “My Resources” in the TLC portal.


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