1.CONTROLS: create the appropriate management measures that will help WALMART evaluate the expected results or show the unexpected performance deficiencies that will need corrective action.
2.IMPLEMENTATION: Demonstrate how the implementation phase will be monitored with the selected controls that are expected to ensure the plan’s success.
3. MARKETING ORGANIZATION: finally , demonstrate how how WALMARTS marketing organization ,(by function, geographic location, products, and customer) reaches the set marketing goals. Show how the rest of the company’s departments also participate in the planning process.
The paper must be a minimum of 500 words , not including the title page and a reference page with 4 references.
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