Marketing 3001
April 6, 2021
Managing Quality & Operations Operations Management
April 6, 2021



 In this
Assessment  you will create a simple
argument visualisation using the MindMup software. Write a report which details
the argument you construct in your argument visualisation

Choose ONE of
the following media articles or case studies:

1. Data Collection: “Harvesting” Personalities Online – An Ethics Case

2. Who decides who dies in driverless car accidents?

3. Do We Want Robot Warriors to Decide Who Lives or Dies?

4. If computers think for themselves, should they have human rights?

5. Apps and Privacy – An Ethics Case Study

Now follow the instructions given below to complete the assessment

  • Use
    the title of the article/case study as the title of your argument
    visualisation so that the lecturer knows which article you are analysing.
  • Undertake
    further research about your chosen case and the ethical issue involved, to
    assist you in analysing it in your argument visualisation (and in your
    report in Assessment . 
  • Identify
    some logical arguments based on the four classical ethical theories
    including utilitarianism, deontology, contract, and virtue.
  • Construct
    an argument visualisation using MindMup software. Your visualisation should
    contain the conclusion, and all of the reasons and objections leading to
    that conclusion. 
  • Your
    argument visualisation should present a logical argument for your
    subsequent report in this Assessment . Your report will develop these
    arguments based on a deeper analysis of the ethical issue.
  • Your
    report should contain all of the arguments contained in your
    visualisation, and you should not introduce new arguments in your essay
    that are not in your visualisation.
  • When
    you have completed your visualisation, download it as a .pdf file and
    submit via Turnitin.


MindMup –

Philosophy Mapped (argument visualisation information) –


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