From the readings as well as outside resources, create a list of advantages and disadvantages to using KPI’s. Be sure to explain the advantages and disadvantages. Cite all of your references.
From the readings and videos, identify at least 5 key performance indicators (KPI’s) that could help your client. Explain how each one will be helpful.
Think more specifically about your client’s marketing strategy. Think of three additional KPI’s (non-financial) not mentioned in the module that would be beneficial to you in helping your client measure performance on marketing and/or sales campaigns. Describe why these KPI’s could be helpful.
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