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Case Questions: Colgate Palmolive
- What changes are occurring in the toothbrush category? Assess Colgate- Palmolive’s competitive position
- How is the toothbrush market segmented? Compare consumer behavior for toothbrushes and toothpaste.
- What are the arguments for launching Precision as (a) a niche product and (b) a mainstream brand?
- What marketing recommendations would you make to Steinberg?
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