June 10, 2021
ENG1030 Rhetorical Analysis
June 10, 2021

Business analysis

DIRECTIONS: Each student will be asked to read and analyze the business case “Zara: IT for Fast Fashion” (available at the Harvard Business School Press website). Students will be asked to identify and describe several aspects about the case:

  1. An overview of the current business state
  2. A recommended target business state
  3. A recommended IT strategy for arriving at the target business state

Case analysis guide:10 pages (the paper must include the following aspects)

  1. How would you advise leadership to proceed on the issue of an upgrade?
    1. Would you recommend an upgrade to the current operating system?
    2. Would you recommend in store networks?
    3. Would you recommend giving employees the ability to look up inventory balances?
  2. What is Zara’s business model and how does it differ from other fashion retailers? What are its strengths and weaknesses and can it be scaled for growth?
  3. What information does Zara need to operate under its current business model?
  4. What are the most important components to how Zara approaches information technology? Are
    these appropriate to doing business?
  5. What are current or potential weaknesses in Zara’s IT infrastructure and strategy?


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