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BCG Matrix

BCG Matrix

 

My Company is General Electric

 

  • Follow guidelines provided in Chapter 6 of the David text to learn how to create a BCG Matrix.
  •  
  • Use your Strategic-Planning Template to develop a BCG Matrix for your company. Use your selected company’s most recent year-end financial data, and other information acquired earlier to assist you.
  •  
  • Fill in the left Division column of the table with your selected company’s divisions/segments (or whatever terminology applies to your particular company/industry). See an example of Coca-Cola in Chapter 1, and review Table 10.2 in the Colgate-Palmolive case. Utilize the research you have completed on your selected company to date and find information to fill in all the cells in your data table from Chapter 1.

 

book: Chapters 6-7 in Strategic Management Concepts and Cases: A Competitive Advantage Approach.

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